Simple But Not Easy

At a time when businesses-indeed, entire industries-all over the world are collapsing in the wake of the global economic tsunami, online entrepreneurs are thriving. People from all walks of life, with diversified backgrounds and education, are turning to the internet for financial security, salvation and success. In many cases they are creating veritable and verifiable fortunes online, completely reinventing themselves in the process, and turning their decimated financial resources into rock solid, long term financial security. Online marketing is the new gold rush, the industrial revolution of the 21st century, and it is changing the lives-and the fortunes-of millions of people worldwide.
And forging a new financial future over the internet makes perfect sense. The concepts of internet marketing are simple to comprehend, and it explains why the industry is booming. The prospective internet entrepreneur creates a website, maybe a blog, launches it, drives traffic to it, promotes a product, service or opportunity on it, makes sales, collects the cash, and gets rich. What could be easier, and more lucrative, right?
Well, not exactly. While the steps outlined above are certainly easy to understand, they are not necessary easy to execute-at least with any reliable degree of success. Conceptually simple, internet marketing today is a complex undertaking that requires the effective orchestration of a multitude of skills and expertise, blended together into a comprehensive and automated business model. The days of throwing up a simple website and making millions are long gone, if they ever existed at all.
Internet marketers today loosely refer to the tools and techniques that they employ on a daily basis as Web 2.0 technology. The successful online entrepreneur combines a highly refined landing page with a blog, autoresponder e-mails, published articles, distributed press releases, and a fully integrated social media strategy into an automated online business that can literally generate cash 24/7, every day of the year.
But here's where the complexity comes into play. Simultaneously deploying all of these elements effectively requires tremendous skill in each and every one. Mastering one or two aspects of internet marketing is an accomplishment in and of itself. Mastering all of them is next to impossible.

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For that reason, most successful internet marketers find and use a turnkey system to facilitate their online enterprise. The good ones also find a solid mentor that can help them expedite the pursuit of success. By combining a solid and proven system with someone who knows the ropes when it comes to online success, virtually anyone can create massive wealth online, in a very short period of time.